I Specialize in designing products that feel brand-ready from day one.
Most design teams face a costly gap: product designers who can't think brand, and brand designers who can't think product. I solve this.
With 8 years of senior design work, I help organizations build coherent experiences, whether that's leading full product and brand launches, designing editorial systems, creating visual identities, or producing graphics for campaigns.
This matters when, you're launching something new, need design leadership across disciplines, want a specific project done at a high level, or you're tired of your work feeling disconnected. The through-line is always the same: design that's strategic, cohesive, and built to last.
Selected projects ↓
I believe product and brand should be designed together, not reconciled later.
With 8+ years leading both disciplines, I help organizations launch experiences that feel coherent from day one. I blend research, strategy, rapid prototyping, and AI-assisted exploration, with a healthy dose of creative play!
My Expertise
Strategy & positioning
Strategy
Where product meets brand
Before designing anything, I help teams get clear on what they're building and why. Through collaborative workshops, I align business goals, brand positioning, and product vision, so we're designing with shared clarity, not assumptions.
Scaling Visual Systems
Research & Insight
.jpg)
Designing with evidence, not guesses
I uncover what people actually need through interviews, usability testing, and analysis. This grounds our work in real behavior, so the final product isn't just beautiful, it's functional and intuitive.
Brand identity
Brand identity
Visual systems that scale
I create brand identities that work across every touchpoint—from your product interface to your website to printed materials. Logo, color, typography, tone of voice, and art direction, all designed to feel consistent and memorable.
Product design
UX/ UI design
From wireframes to working prototypes
I design digital products from information architecture through high-fidelity interfaces. Rapid prototyping lets me test ideas early, refine interactions, and create experiences that are both functional and engaging.
Visual assets
Visual assets & communication
Bringing ideas to life visually
Whether it's illustrations for your product, icons for your interface, or graphics for your marketing, I create assets that reinforce your brand and clarify your message. Every visual serves a purpose.