
My work sits at the intersection of digital product design, brand identity, and social impact, where I craft solutions that are as strategic as they are human-centered.With roots spanning Yemeni, Ethiopian, and Polish cultures, I bring a global perspective to every project. This multicultural lens helps me design for diversity, navigating the nuances of today's interconnected world with both empathy and rigor.
My approach is grounded in research and validation. I'm strategic about proving hypotheses and testing with real users, a mindset shaped by my background in psychology, which taught me how to approach problems analytically before finding creative solutions. As co-founder of Fricanduo, I learned to think like a business owner, balancing creative vision with practical realities. Whether I'm working as a product designer, researcher, strategist, educator, or facilitator, I adapt my expertise to meet the challenge at hand. I'm a chameleon by design, comfortable shifting between roles to deliver what a project truly needs.
Over the years, I've collaborated with organizations like the United Nations, Raspberry Pi Foundation, Google DeepMind, Facebook, and Samsung, experiences that taught me how to design for impact at both local and global scales. The work I'm most proud of centers on education and accessibility, where I know my designs are genuinely helping people. At Raspberry Pi Foundation, I helped shape computing education platforms that reach kids around the world, that direct impact is what drives me.
Beyond client work, I teach courses on design, inclusivity, and accessibility, and mentor emerging designers through ADPList. I believe in sharing what I've learned and creating space for the next generation of designers to grow.Every project I take on reflects my commitment to creating solutions that matter. If you're working on something with real social impact; whether in education, healthcare, civic tech, or beyond,let's talk.