I work at the intersection of brand and product design. Not because I couldn't choose, but because separating them has never made sense to me. A brand that doesn't live inside the product is a promise that breaks on first use. A product with no brand is a tool no one trusts.
My background is in typography and graphic communication, I was trained to think about how form carries meaning. That's still how I work. Whether I'm running workshops with a founding team, designing a curriculum platform for 28,000 teachers, or building an identity for an NHS clinic, the question underneath every decision is the same: does this work for the person who needs it most?
I'm not a pixel-perfect interaction designer. I'm not a design systems engineer. I'm a generative designer, someone who holds the whole picture: brand, product, culture, ethics, people, systems. I'm big-picture and fast-moving. If you need someone to help figure out what to build and why, let's talk.
