I'm a senior product and brand designer with 9+ years’ experience, working with mission-led organisations on inclusive products, brand identity and design for global markets.
I work at the intersection of brand and product design. Not because I couldn't choose, but because separating them has never made sense to me. A brand that doesn't live inside the product is a promise that breaks on first use. A product with no brand is a tool no one trusts.
My background is in typography and graphic communication, I was trained to think about how form carries meaning. That's still how I work. Whether I'm running workshops with a founding team, designing a curriculum platform for 28,000 teachers, or building an identity for an NHS clinic, the question underneath every decision is the same: does this work for the person who needs it most?
I'm a generative designer, someone who holds the whole picture: brand, product, culture, ethics, people, systems. I'm big-picture and fast-moving. If you need someone to help figure out what to build and why, let's talk.
I use AI as a tool for exploration, synthesis, critique and documentation, not as a replacement for research or design judgement. My approach is to use it where it can help me explore ideas, challenge assumptions or work through complex information. I remain responsible for checking outputs against evidence, making design decisions and protecting the people the work is meant to serve. I also believe in being transparent about where AI has meaningfully contributed to a project.
I've taught creative leaders, young people, and online learners. The topics vary, but the focus is the same: helping people design for those who are usuallyleft out of the room. I also offer free mentorship on ADPlist.
